Advertising Calculators
Every metric an advertiser or publisher needs, in one place — each calculator runs entirely in your browser and solves for any of its variables.
By Naeem Ullah · Last updated
CPM Calculator
Calculate cost per thousand impressions, total cost, or impressions.
CPC Calculator
Calculate cost per click from ad spend and clicks.
CTR Calculator
Calculate click-through rate from clicks and impressions.
CPA Calculator
Calculate cost per acquisition from ad spend and conversions.
ROAS Calculator
Calculate return on ad spend from revenue and ad cost.
CPL Calculator
Calculate cost per lead from ad spend and leads generated.
eCPM Calculator
Calculate effective CPM from revenue and impressions.
RPM Calculator
Calculate revenue per thousand page views or video plays.
Ad Revenue Calculator
Estimate ad revenue from impressions and eCPM.
Impression Calculator
Calculate impressions from budget and CPM.
Clicks Calculator
Calculate expected clicks from impressions and CTR.
Conversion Rate Calculator
Calculate conversion rate from conversions and clicks or visitors.
Conversions Calculator
Project expected conversions from traffic and conversion rate.
ROI Calculator
Calculate return on investment from revenue and cost.
Advertising ROI Calculator
Calculate marketing ROI from ad-attributed revenue and spend.
CAC Calculator
Calculate customer acquisition cost from spend and new customers.
CPV Calculator
Calculate cost per view from ad spend and video views.
Ad Budget Calculator
Plan the ad budget needed for a reach goal at a given CPM.
Ad Spend Calculator
Plan total ad spend needed for a click goal at a given CPC.
Ad Profit Calculator
Calculate profit and margin from ad revenue and spend.
Maximum CPC Calculator
Calculate the highest CPC you can afford from target CPA and conversion rate.
Maximum CPA Calculator
Calculate the highest CPA you can afford from order value and margin.
Break-Even ROAS Calculator
Calculate the minimum ROAS needed to break even from your margin.
Website Ad Revenue Calculator
Estimate site ad revenue from page views and RPM.
Blog Revenue Calculator
Estimate blog ad revenue from page views and RPM.
YouTube Revenue Calculator
Estimate channel earnings from total views and RPM.
AdSense Revenue Calculator
Estimate Google AdSense earnings from page views and page RPM.
YouTube CPM Calculator
Calculate ad revenue per monetized YouTube playback.
YouTube RPM Calculator
Calculate total channel revenue per thousand views.
Display Ad Revenue Calculator
Estimate banner or programmatic ad revenue from impressions and eCPM.
PERT/CPM Chart Generator
Build a project-scheduling PERT/CPM network diagram.